McDonald's commissioned the creation of social media videos to celebrate their "Great Taste of America" range of burgers. The core idea was to showcase each burger within its own unique miniature environment. For instance, the New York Burger would be situated within a bustling cityscape.
The filming process unfolded in real-time, with designated crew members operating each moving component from behind the scenes. Our challenge was to meticulously synchronize every element of the scene to ensure seamless coordination.
Upon receiving the project brief, my responsibility within the production company was that of a director. This encompassed supervising the construction of the miniature sets, ensuring the entire crew was prepared for shooting, and verifying every aspect during post-production to get to the desired result.
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Behind the scenes: