McDonalds
Social Media
The concept was that every burger would be inside it’s own miniature setting. I.e. The New York Burger would be in a busy city scene.
Filming was done in real time, with each moving part being operated by a crew member off-screen. We had to co-ordinate each part of the scene to make them all work in unison.
My role was to direct and composite the footage in After Effects.
Watch all 5 videos in high resolution:
Behind the scenes:
