McDonalds requested social media videos to celebrate their “Great taste of America” range of burgers.
The concept was that every burger would be inside it’s own miniature setting. I.e. The New York Burger would be in a busy city scene.
Filming was done in real time, with each moving part being operated by a crew member off-screen. We had to co-ordinate each part of the scene to make them all work in unison.
My role was to direct and composite the footage in After Effects.
Watch all 5 videos in high resolution:
Behind the scenes: